World Vision International
For the last 70 years, Christian organisation World Vision International has helped children, and their families and communities overcome poverty and injustice. They provide relief in emergency situations, campaign for better laws and practices, and deliver long-term projects, assisting millions of people move towards self-sufficiency.
To fund this important work, World Vision relies on supporters who care deeply about creating lasting change. 81.7 cents of every dollar donated goes to field programs and advocacy work, helping children, and their families and communities.
However, fundraising for social causes is increasingly competitive, which means that charities must find new ways to keep their supporters engaged and informed about the contribution they make to the lives of others.
The review felt truthful, real and not at all political. I gained confidence because it showed there were things we did well and things we could do better. If you’re unsure about a project, trust your instincts and get an independent review because ultimately, your success is defined by the success of your program.
Senior Director, Child Sponsorship, Marketing & Engagement World Vision International
A deeper connection
To foster a deeper connection with sponsors, World Vision initiated the Leapfrog program to deliver a more frequent, mobile-friendly experience. With richer content connecting children and their communities with their sponsors, Leapfrog represents the next generation sponsor experience.
This ambitious project, envisioned by the global marketing team, was comprehensive in terms of scope and scale, with stakeholders spanning World Vision’s global offices and representing all areas of the organisation.
Six months into the program, Child Sponsorship, Marketing & Engagement Senior Director, Jim Goddard, felt the project was lagging.
I had a sense there were things we could be doing better
This prompted a meeting with the CIO and together, they agreed to a rapid project review to determine the best way forward. Having helped World Vision to deliver other projects successfully, Escient was invited to do the review.
Pragmatic, forward looking review
Applying Escient’s tried and tested framework, Director, Michael Panosh, reviewed the Leapfrog project, capturing the current state, discussing challenges with participants, and providing pragmatic steps the project sponsors could take to achieve better outcomes.
Following the review, Escient was engaged to further provide a team of project management experts to build capability, transfer knowledge and support the in-house team.
When vision becomes reality
World Vision’s Leapfrog program is now on track to launch in 2021. When it is launched, it will enable World Vision to offer a deeper and more meaningful connection between sponsors and children, their families and communities.
Learn more about Escient’s partnership with World Vision International
What is a Rapid Project Review?
A Rapid Project Review looks at 9 key dimensions of the project. The review is forward-looking, focusing on ensuring your project will deliver outcomes for your business.
Escient helps you identify and navigate through challenges and complexity so you have a clear roadmap leading to successful delivery.
Working with Escient is a collaborative, productive and forward-thinking experience. Talk to us about your next project.