Airservices Australia
World Vision supports some of the most vulnerable people, all over the world. As part of an enhanced Supporter Strategy, World Vision were looking to implement a new marketing automation platform and data lake to support the work done by humanitarian teams in the field.
The challenge
The challenge World Vision brought to Escient was a bold new project that would bring the amazing work done by teams in the field, in some of the world’s most remote and vulnerable communities, closer to their supporter network. It was a complex project that involved both business and technology change, including a new marketing automation platform and a new data lake, as well as new and improved business processes.
The approach
Initially engaged to develop a robust business case and plan for the project which was approved by the Board. Subsequently over a 12-month period, we worked closely with the marketing and technology teams at World Vision, as well as external specialist vendors to successfully deliver the project.
Adopting a phased, user-centric, agile approach to delivery, Escient provided agile project management, solution architecture, agile coaching, business analysis and change management services to the project.
The outcome
The Marketing Automation and Data Lake (MADL) project provided World Vision with the systems, platforms, processes and infrastructure to improve the engagement experience of their supporters. It allowed better transfer of valuable information and news from teams working in the field to supporters back home and it drastically reduced the time to plan and execute marketing campaigns from three weeks to one day. The project provided World Vision with the ability to tailor content and personalise the experience for their supporters in a way never possible before.
We’re in a world where people are expecting more and more information to be delivered to them in a timely manner. Your desire to engage with an organisation grows as you understand more of the impact that you are making. This data lake and automation tool and the role that Escient played in helping us make that a possibility is significant in helping us to connect more deeply with our supporters.
Technology Business Partner, World Vision Australia